Because I'm a coffee roaster and I want more people drinking my coffee.
Why $10? Because it's a fair price for a 12 oz. bag of Specialty-Grade, Roaster-Fresh, Hand-Packed, Home-Delivery coffee.
Grocery store coffee is at least a few weeks old when you get it. That's no good.
Upscale coffee roasters are charging $20-30 for a pound of coffee. That's no good either.
Everyone loves great coffee, but great quality coffee shouldn't break the bank.
We're roasting 100% Specialty Grade coffees. The best of the best. We're shipping it the next day, directly from our roastery. As fresh as it gets.
$10 per 12 oz. bag. It's what I would want as a customer. It's what I'm offering as a roaster.
But really, why $10 Coffee?
It started one fine day at the grocery store. I don't grocery shop very often and our coffee is not sold in grocery stores (most of what we roast goes to restaurants and office coffee services)
Anyway, I stopped to check out the coffee aisle. I was shocked how expensive the coffee was - and I'm in the coffee business!
So, I decided to offer our great coffees to the world, one bag at a time, at a great price. My little part to help make the world a better place.
Like the pictures on our web site? Photo credits are here.